The British Speedway Championship is delighted to announce a league sponsorship deal for the 2023 season with Cab Direct, the UK’s leading taxi supplier.
Through the deal, the league will be renamed the ‘Cab Direct Championship’ and the taxi specialist will use its extensive communications channels to help publicise speedway to tens of thousands of taxi drivers throughout the UK.
Established in 1996, Cab Direct is the UK’s top taxi supplier. The company serves hackney and private hire operators and drivers across the country with both standard and special purpose vehicles, to meet the needs of taxi trade professionals.
Cab Direct Marketing Director Donald Pow said: “Speedway represents an ideal partner for a brand like ours.
“We’ve learned down the years that many of the UK’s hard-working taxi drivers are fans of all things on wheels, whether that be driving, maintaining vehicles or following motorsport.
“Speedway may not be as big as Formula One but it’s every bit as exciting!
“With clubs from Plymouth to Edinburgh and Scunthorpe to Berwick, speedway is a working-class sport that offers nationwide coverage, which makes it a perfect fit with Cab Direct and our thousands of loyal customers.”
Customers of Cab Direct will now be able to follow this year’s Championship through the company’s social media, events and website.
And in addition to the Cab Direct branding which will be in place around the nine Championship venues, look out for some exciting new competition prizes!
BSP Ltd Chairman Rob Godfrey said: “We’re delighted to have reached this agreement with Cab Direct to sponsor the league for 2023.
“Cab Direct is a major national business with a great reputation and its backing can only help us attract more new customers to discover the amazing sport of speedway.
“As well as exposure to thousands of taxi operators around the UK, every taxi driver talks to thousands more customers every year, so having them on board is a brilliant way to spread the word about speedway!”
More information about Cab Direct can be found at www.cabdirect.com, which also contains links to the company’s social media channels.
The league is proud to launch the Cab Direct Championship, and we look forward to an exciting season ahead and a successful partnership.
Background image Credit: Jon Sproad